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September 15th, 2008
Melinda Marcus
For more than 30 years, Melinda Marcus has
built a solid track record for helping clients with complex marketing
challenges. She developed inPSYCHSTM training to empower executives to
gain consensus and close deals faster.
During her career, she has been named one of the “Ten Outstanding Young
Working Women in America” by Glamour magazine and “One of the Five Women
to Watch in the Southwest” by ADWEEK magazine. She began her career at
Tracy-Locke and went on to become the first female Creative Director at
The Richards Group. Since starting Marcus & Associates, Inc. in 1985,
Melinda has worked with a wide range of clients, including the largest
privately held newspaper group in the U.S., Fortune 500 Companies and
Fortune 100 Privately Held Companies. She also has worked with The
LeMaster Group on marketing for two NFL teams and Halliburton.
In addition to leading workshops for the Women’s Leadership Exchange (WLE),
the Securities Industry Association and The Society for Marketing
Professional Services, Melinda has been the featured speaker at The
Mortgage Bankers Association, The Food Marketing Institute, the National
Association of Women Business Owners, University of Texas (Austin),
Texas Tech and SMU.
Melinda earned her B.A. with Honors in Psychology from Northwestern
University and her M.F.A. in Mass Communications from Southern Methodist
University. In 2006, she completed an executive program through
Dartmouth’s Tuck School of Management focused on advanced marketing
strategies for business growth. Melinda is a new board member of IMC and
has served on the board of National Association of Women Business Owners
(DFW) as well as The Psychoanalytic Foundation of Dallas. She is a
founding member of LEXCI (a program of the Women’s Leadership Exchange).
Her agency, Marcus & Associates, Inc., is a certified Woman-Owned
Business.
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Five Proven Strategies To Win Clients and Grow Your Business
Leverage the principles of
persuasive psychology, negotiations, sales, marketing and linguistics at
your next meeting.
Ever wonder why you lost that new
business pitch?
If you are relying on your salesmanship to turn prospects into clients,
you may unknowingly be sabotaging your own success. Scientific research
on persuasive psychology strategies indicates that some of the most
common approaches used in business are actually counterproductive to
building trusting relationships and gaining approvals for your
proposals.
Melinda Marcus developed the inPSYCHSTM
program based on a survey of published psychology studies and best
practices from the fields of negotiations, linguistics, sales and
marketing. Her training and consulting engagements have enabled her
clients to close multimillion-dollar deals in weeks instead of months.
Find out how you can leverage proven persuasive strategies to:
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Build trust with prospects more
quickly
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Avoid shooting yourself in the
foot when pursuing new business
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Predispose business contacts to
want to
help you
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Add more value to what your
clients are willing to pay for your services
We are now meeting at the Doubletree
Hotel -
4099 Valley View Lane, Dallas (North I-635 frontage road west of
Midway).
register on-line today -
Click Here
Don’t be left out! Register now for this
informative presentation at our first Management Consultants Forum of
the 2008-2009 season! "Get smart, get known, and get business!"
Network, enjoy the informal interchange with professional colleagues,
and come prepared to challenge the speaker with your probing questions.
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